Company
Why Alpha Ledger exists
Most traders do not lose to the market. They lose to two or three habits they cannot see, because nothing they use measures behaviour — only outcomes.
Spreadsheets record what happened. Screenshots record what it looked like. Neither tells you that the 16:00 hour has cost you six thousand dollars, that you hold losers 1.6× longer than winners, or that your profit capture is 42% and no better entry will fix that.
Alpha Ledger was built around a single idea: a habit with a number attached is something a trader can act on, and a habit without one is just a thing people say to each other.
Everything else follows from that. Correct contract maths per asset class, because an R multiple computed on the wrong tick value is worse than no R multiple. Mistake costs attributed to the marginal damage rather than the whole loss, because an overstated number gets dismissed. An AI coach that runs tools instead of writing prose, because a coach that invents figures teaches you to distrust all of them.
Principles
What we refuse to do
Never invent a number
Every figure in Alpha Ledger is computed from your trades. The AI coach queries the same functions that render the dashboard, so the chat and the charts cannot disagree. Where a figure is unavailable, it says so rather than estimating.
Cost, not scolding
"Stop revenge trading" changes nobody. "Revenge trading cost you $4,519 across 19 trades, and without them you would be up $10,180" changes people. Every detected habit carries its price.
Attribute damage honestly
A trade that would have lost 1R anyway is only charged for what it lost beyond that. Overstating a leak is the fastest way to get the whole feature ignored.
No predictions
Alpha Ledger analyses what you have already done. It does not forecast markets, recommend instruments, or tell you where to buy. Anything that did would be a different product with a different licence.
Your data is yours
Full export in a format you can use, a public API, and deletion that actually deletes. Nothing about the product depends on making it hard to leave.
Placeholders stay marked
Until there are real reviews, real trader counts and real educator endorsements, those slots say "Sample". Inventing social proof would undermine the one thing this product is for.